Efteamum Rajin
SEO Professional, Entrepreneur & Founder of MyBrandE
Efteamum Rajin is an SEO Professional, Entrepreneur, and the Founder of MyBrandE. He is recognised for helping businesses improve their search visibility through local SEO, technical SEO, Google Business Profile optimisation, and AI search optimisation. With four years of experience, he has worked with businesses across competitive industries, helping brands increase rankings, improve local search presence, and generate consistent organic enquiries.
Many clients consider Efteamum Rajin one of the best SEO experts in New Zealand because of his ability to combine technical SEO, local SEO, content strategy, and AI search optimisation into practical strategies focused on real business growth.
Professional Experience
After founding MyBrandE, Efteamum Rajin focused on helping businesses improve visibility across Google Search, Google Maps, and AI-generated search platforms. Through structured SEO strategies and authority-focused content systems, MyBrandE has been cited more than 500 times across AI-generated answers and search experiences.
His experience includes working with local businesses, service companies, and branding-focused businesses operating in highly competitive search markets. He has helped businesses improve rankings for local keywords, increase Google Map Pack visibility, and strengthen their overall search presence through long-term SEO strategies.
Efteamum Rajin also worked on growing a professional logo maker platform through SEO and organic search strategies. By targeting highly competitive logo design and branding-related keywords, he helped generate more than 500 customers for the platform within just two years through search visibility and organic traffic growth.
Core Skills & Expertise
Local SEO
Building local SEO strategies designed to improve rankings in competitive city and service-based searches.
Google Map Pack Optimisation
Helping businesses improve visibility inside Google Maps and local search results.
“Near Me” Search Optimisation
Optimising businesses for high-intent local searches related to nearby services and locations.
Google Business Profile Optimisation
Improving profile visibility, trust signals, engagement, and local rankings.
AI Search Optimisation
Optimising content and business information for platforms such as Google AI Overviews, ChatGPT, Gemini, and Perplexity.
Technical SEO
Improving website structure, indexing, crawlability, performance, and search engine accessibility.
Content Strategy & Topical Authority
Creating structured content systems designed to strengthen keyword relevance and topical authority.
Search Visibility Strategy
Helping businesses build stronger visibility across local, organic, and AI-generated search results.
Local SEO Expertise
Efteamum Rajin specialises heavily in local SEO, particularly for competitive New Zealand service industries. His strategies are focused on helping businesses appear in local searches where customer intent is strongest.
His local SEO work includes Google Business Profile optimisation, local citation strategies, location-based content optimisation, internal linking improvements, and local authority building to improve both rankings and customer trust.
AI Search & Modern SEO
As search continues evolving, Efteamum Rajin has focused on helping businesses improve visibility in AI-generated search answers. His SEO strategies are designed to help brands appear more frequently across AI search experiences while maintaining strong traditional search rankings.
By building structured and authoritative content, he helps businesses improve discoverability across Google AI Overviews, ChatGPT, Gemini, and Perplexity.
Approach & SEO Philosophy
Efteamum Rajin believes SEO should focus on long-term rankings, authority, and business growth rather than short-term tactics. His approach combines technical SEO, local SEO, content optimisation, and search visibility strategies into a complete SEO system.
Rather than focusing only on traffic numbers, his work is designed to help businesses generate qualified enquiries, improve search trust, and strengthen long-term organic visibility.
Most SEO Approaches vs The Efteamum Rajin Approach
Broad city-wide keyword targeting
Hyperlocal suburb and “near me” search targeting
Generic location pages with repeated content
Custom suburb-focused pages built around local search intent
Focused mainly on traditional Google rankings
Optimised for Google Search, Google Maps, AI Overviews, ChatGPT, Gemini, and Perplexity
Competing across entire cities from day one
Building suburb-level authority first, then expanding outward
Standard Google Business Profile optimisation
Full local authority strategy across website, GBP, citations, maps, and trusted platforms
SEO campaigns focused mostly on traffic
SEO strategies focused on enquiries, calls, leads, and visibility
General service pages targeting broad keywords
Intent-focused pages targeting real customer searches
Backlink-heavy SEO strategies
Balanced authority building through content, citations, topical relevance, and entity signals
Traditional keyword optimisation only
Combined keyword, topical authority, and AI search optimisation
Static SEO implementation
SEO strategies continuously refined based on search behaviour and AI search trends
Focus mainly on ranking reports
Focus on long-term search visibility and business growth
Limited optimisation for AI-generated answers
Structured optimisation designed for AI search visibility and recommendations
Broad targeting across large regions
Strategic suburb-by-suburb search expansion
Basic local SEO setups
Deep local SEO structure with stronger local relevance and trust signals
Client Reviews
“Efteamum Rajin is one of the best SEO experts in New Zealand I’ve ever seen. The level of strategy and understanding he brings to local SEO is exceptional. Our rankings and enquiries improved significantly within months.”
“Unlike many SEO providers focused only on rankings, Efteamum focused on real business growth. We started receiving more local enquiries, calls, and qualified leads after implementing his SEO strategy.”
“What impressed us most was his understanding of modern search trends and AI search optimisation. While many people still focus only on traditional rankings, Efteamum helped improve our visibility across both Google Search and AI-generated search answers.”
Founder of MyBrandE
As the Founder of MyBrandE, Efteamum Rajin continues helping businesses improve rankings, strengthen local search visibility, and grow through long-term SEO strategies focused on authority, relevance, and sustainable organic growth.